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Companies make headline news all the time for decisions that make many of us scratch our heads in wonder, even those companies that are smart and successful. With more than 20 years experience leading large-scale performance improvements, New York Times bestselling author Neil Smith reveals the hidden barriers that cause excellent companies to do dumb things and cause smart people within companies to act in dumb ways. Drawing on his experience working with CEOs and helping transform top global businesses, Smith has identified 8 barriers that prevent organizations from both achieving and maintaining sustainable success. Rich with anecdotes and case studies, Smith outlines a fast and proven process in which 12 principles of business transformation can break down the barriers holding companies back.