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About the book JEFTINO!?
Razvoj "Jeftinog" najvažniji je razvoj do sledeće etape modernizacije privrede i društva. Pod pojmom jeftinog ne podrazumeva se samo doslovno „jeftino", već se radi o osnovnom stavu čoveka u vremenu, u kome mu sve što može da ima - odmah stoji na raspolaganju. To što se danas pretežno bavimo rasprodajama i sniženjima, logična je i važna posledica razvoja na zasićenim tržištima. Možemo da računamo na to da će narednih godina cene dobiti još važniju ulogu - u kupovinama, politici, moralu, porodici, obrazovanju, u slobodnom vremenu. Ono što određuje uspeh jesu popularnost i prominentnost, a sve ostalo - privilegije ili tradicija - dolazi iza toga. A ono što je najpopularnije i najprominentnije u zreloj, potpuno razvijenoj demokratskoj tržišnoj ekonomiji, jeste cena.