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KUPOLOGIJA - ISTINE I LAŽI O TOME ZAŠTO KUPUJEMO
About the book KUPOLOGIJA - ISTINE I LAŽI O TOME ZAŠTO KUPUJEMO
Istine i laži o tome zašto kupujemo.
„Zadivljujući uvid u to kako potrošači doživljavaju logotipe, oglase, reklame, brendove i proizvode.“ – Time
Koliko znamo o tome zašto kupujemo? Što doista utječe na naše odluke? U knjizi Kupologija Martin Lindstrom predstavlja zapanjujuća otkrića svoje trogodišnje neuromarketinške studije vrijedne sedam milijuna dolara – pionirskog istraživanja koje je zavirilo u mozgove dvije tisuće dobrovoljaca iz cijelog svijeta koji su se susretali s različitim oglasima, reklamama, brendovima i proizvodima…
Prodaje li se uistinu seks? Koliko je učinkovito prikriveno oglašavanje? Može li samo promatranje proizvoda utjecati na ostala čula – miris, dodir i sluh?
Iznenađujuća otkrića Martina Lindstroma razbijaju mnoga dosadašnja uvjerenja o tome što zaista privlači našu pažnju – i navodi nas na kupovinu.