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111632
ODGOVORNO OGLAŠAVANJE - Pravo i etika u tržišnom komuniciranju
33,05
€
26,44
€
Lowest price in last 30 days:
33,05 €
available
ISBN:
9789535612124
Binding:
hard
Year of issue:
2015About the book ODGOVORNO OGLAŠAVANJE - Pravo i etika u tržišnom komuniciranju
Sustavno izložena problematika odgovornog tržišnog komuniciranja u digitalnom dobu te interpretacija zakona i kodeksa vezanih uz oglašavanje i društvenu odgovornost, u svrhu ostvarivanja zakonitosti i etičnosti odnosa između potrošača i proizvoda. Namijenjena svima koji se žele kvalitetno informirati o odgovornom oglašavanju i važnosti istoga.
Author/s
Publisher/s
ISBN
9789535612124
Binding
hard
Year of issue
2015
Number of pages
535
Format
21 x 15 cm
