THE MIND OF THE MARKET - how biology and psychology shape our economic lives (eng.)

About the book THE MIND OF THE MARKET - how biology and psychology shape our economic lives (eng.)

Why do we hold on to stocks long after it becomes clear that we should sell them? And why do we get so emotional about financial decisions? In the national bestseller American columnist and psychologist M. Shermer uncovers the evolutionary roots of our economic behaviour. Shermer probes psychology, biology, and the new field of neuroeconomics to show how our tribal ancestry makes us suckers for brands, why avoiding risks and making friends produce the same feel-good hormone, and how even capuchin monkeys get indignant if they are not fairly rewarded for their work. The Mind of the Market explains the real science of economics.