PRINCIPLES OF MARKETING - eight edition (eng.)

O knjizi PRINCIPLES OF MARKETING - eight edition (eng.)

Book + CD

In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing, European Edition, helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.